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I craft cutting-edge digital product experiences.

Senior Product Designer leading Retail Design at Co-op Bank, merging deep user empathy with the sharp business acumen I'm honing in my MBA program at the University of Salford.

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Projects Delivered
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Product Design ✦ UX Strategy ✦ Mobile Apps ✦ Web Experiences ✦ Design Systems ✦ User Research ✦ Prototyping ✦ Product Design ✦ UX Strategy ✦ Mobile Apps ✦ Web Experiences ✦ Design Systems ✦ User Research ✦ Prototyping ✦
Featured Work

Selected
case studies

A curated collection of projects where design thinking met real-world im

Co-op Bank Login Redesign

Redesigning the Co-op Bank Login Page

Transforming the highest traffic screen into a powerful conversion engine and self-service hub for 9.5 million customers.

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Co-op Bank Web Experience

Transforming Internet Banking

I designed a next-gen internet banking platform that simplifies complex banking into a clean, intuitive and responsive interface. Manage cards, pay beneficiaries, view detailed statements and track your spending with unparalleled ease.

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K24 Plus Mobile App

K24 Plus Mobile App

Led the end-to-end Research and Design for K24 Plus, a content aggregation platform that scaled to over 1 million users.

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Global Insurance Website - Vita Virtues

Global Insurance Website

I designed a next-gen internet banking platform that simplifies complex banking into a clean, intuitive and responsive interface. Manage cards, pay beneficiaries, view detailed statements and track your spending with unparalleled ease.

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AirOne Flight Booking

AirOne — Flight Booking Flow

Capstone project executing a complete product design cycle for an intuitive flight booking experience.

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UrbanSwap Website

UrbanSwap Website

Website redesign for an innovative e-mobility platform transforming urban transportation in Kenya.

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About Me

Designing with
purpose &
precision.

I'm Victor Ndekei — a Senior Product Designer who believes that exceptional design is the intersection of empathy, strategy, and craft.

Currently leading Retail Design at Co-operative Bank of Kenya, I shape digital experiences that serve millions of users. My work spans the full spectrum — from deep user research and UX strategy to high-fidelity interfaces and design systems.

I'm simultaneously sharpening my business lens through an MBA at the University of Salford, ensuring every design decision I make is rooted in both user needs and business reality.

Core Capabilities

Product Design
UX Strategy
Mobile Design
Web Experiences
Design Systems
User Research
My Process

How I bring ideas
to life

01

Discover

Deep-dive into user needs, business goals, and market context to define the problem space clearly.

02

Define

Synthesize research into actionable insights, user flows, and information architecture.

03

Design

Craft high-fidelity interfaces with meticulous attention to detail, interaction design, and visual systems.

04

Deliver

Collaborate with engineering, iterate based on testing, and ensure pixel-perfect implementation.

Design Explorations

Creative
playground

UI concepts, visual experiments, and design challenges that keep my creative muscles sharp.

Help Centre UI
Card Management Dashboard
Banking Transfers UI
Credit Score Tracker
Component Editor UI
Expense Breakdown Chart
View more on Dribbble
FAQ

Questions?
Answered.

Everything you need to know before we start working together.

It starts with a conversation. Book a 15-minute call where we'll discuss your project goals, timeline, and how I can bring value. From there, I'll put together a tailored proposal and we'll hit the ground running.

Timelines vary based on scope and complexity. A typical product design engagement ranges from 4-12 weeks. During our initial call, I'll give you a realistic timeline based on your specific needs.

My primary toolkit includes Figma for design and prototyping, FigJam for collaboration, Maze and Hotjar for user testing, and various analytics tools. I'm tool-agnostic and adapt to whatever serves the project best.

Absolutely. I've collaborated with teams across different time zones and cultures. My MBA at the University of Salford has further strengthened my ability to work in global, distributed environments.

Yes — I thrive in collaborative environments. Whether it's augmenting your in-house team, leading a design workstream, or mentoring junior designers, I integrate seamlessly and elevate the overall design output.

Let's create something
extraordinary together.

Have a project in mind? I'd love to hear about it. Let's discuss how design can drive real impact for your business.

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