Case Study

K24 Plus Mobile App

Leading the end-to-end Research and Design for a content aggregation platform that scaled to over 1 million users.

Overview

K24 Plus is a revolutionary Over the Top (OTT) content platform in Kenya that allows users to "only pay for what you like." It features premium Video on Demand (VOD) and live channels, catering to both free and pay-as-you-consume customers.

Project Role & Context

Role: UI/UX Design & Product Management
Context: Joined 6 months before launch. The product had been in development for two years with various hurdles before a dedicated team was assigned.
Responsibilities: Sole Product Designer in charge of Research, Design, and Development Relations.

Key Objectives

Complete the full product design.
Oversee development and ensure quality standards.
Manage Deployment, Testing, and Quality Assurance.
Assist marketing with promotional strategy and design.
Prioritized Features: Authentication, Content Aggregation, and M-Pesa Payment Integration.

Design Process

Initial Evaluation: Switched from an Adobe XD file to a new design framework.
Wireframes: Developed low-fidelity wireframes to align stakeholders on the basic model before high-fidelity design began.

Hi-Fidelity UI: Focused on a clean, content-first interface with features like "Play Now," "Watch Trailer," and integrated payment modals.

K24 Plus High-Fidelity Home and Content Feeds

Outcomes

My experience at K24 involved navigating a live product environment, ensuring top-tier product quality by acting on user feedback, and balancing the roles of a designer and manager to deliver a market-leading OTT platform.

500k+

Downloads

4.0

User Rating

Free App Rank

Launch Date: December 2021.
Performance & Scale: Over 500,000 downloads within the first 5 months on the Google Play Store.
Market Ranking: #1 Free App on Google Play Store (January 2022) & #5 Free App on Apple App Store.
Peak Performance: Over 315,000 unique devices streamed Adekunle Gold's live concert in a single night.
Major Content Milestones: Successful integration of the 2022 AFCON Competition.