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I craft cutting-edge digital product experiences.

Senior Product Designer leading Retail Design at Co-op Bank, merging deep user empathy with the sharp business acumen I'm honing in my MBA program at the University of Salford.

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0+ Years Experience
0M+ Users Impacted
0+ Projects Delivered
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Product Design ✦ UX Strategy ✦ Mobile Apps ✦ Web Experiences ✦ Design Systems ✦ User Research ✦ Prototyping ✦ Product Design ✦ UX Strategy ✦ Mobile Apps ✦ Web Experiences ✦ Design Systems ✦ User Research ✦ Prototyping ✦
Featured Work

Selected
case studies

A curated collection of projects where design thinking met real-world impact.

Co-op Bank Login Redesign
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App Design Mobile UX Strategy

Redesigning the Co-op Bank Login Page

Reimagining the authentication experience for one of Kenya's leading banks, improving user confidence and reducing login abandonment.

Co-op Bank Web Experience
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Web App UX Strategy

Transforming the Co-op Bank Web Experience

A complete overhaul of the web banking platform, focusing on accessibility, task efficiency, and modern design patterns.

K24 Plus Mobile App
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Mobile App Android iOS

K24 Plus Mobile App

End-to-end UI/UX for a content platform scaled to 1M+ users, delivering news and entertainment across mobile platforms.

My 1Health Website Revamp
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Web Design Healthcare

My 1Health Website Revamp

Redesigning the client-facing website and patient portal post-merger, creating a unified digital healthcare experience.

AirOne Flight Booking
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UI Design UX Research Prototyping

AirOne — Flight Booking Flow

Capstone project executing a complete product design cycle for an intuitive flight booking experience.

UrbanSwap Website
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Web Design E-Mobility

UrbanSwap Website

Website redesign for an innovative e-mobility platform transforming urban transportation in Kenya.

About Me

Designing with
purpose &
precision.

I'm Victor Ndekei — a Senior Product Designer who believes that exceptional design is the intersection of empathy, strategy, and craft.

Currently leading Retail Design at Co-operative Bank of Kenya, I shape digital experiences that serve millions of users. My work spans the full spectrum — from deep user research and UX strategy to high-fidelity interfaces and design systems.

I'm simultaneously sharpening my business lens through an MBA at the University of Salford, ensuring every design decision I make is rooted in both user needs and business reality.

Core Capabilities

Product Design
UX Strategy
Mobile Design
Web Experiences
Design Systems
User Research
My Process

How I bring ideas
to life

01

Discover

Deep-dive into user needs, business goals, and market context to define the problem space clearly.

02

Define

Synthesize research into actionable insights, user flows, and information architecture.

03

Design

Craft high-fidelity interfaces with meticulous attention to detail, interaction design, and visual systems.

04

Deliver

Collaborate with engineering, iterate based on testing, and ensure pixel-perfect implementation.

Design Explorations

Creative
playground

UI concepts, visual experiments, and design challenges that keep my creative muscles sharp.

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FAQ

Questions?
Answered.

Everything you need to know before we start working together.

It starts with a conversation. Book a 15-minute call where we'll discuss your project goals, timeline, and how I can bring value. From there, I'll put together a tailored proposal and we'll hit the ground running.

Timelines vary based on scope and complexity. A typical product design engagement ranges from 4-12 weeks. During our initial call, I'll give you a realistic timeline based on your specific needs.

My primary toolkit includes Figma for design and prototyping, FigJam for collaboration, Maze and Hotjar for user testing, and various analytics tools. I'm tool-agnostic and adapt to whatever serves the project best.

Absolutely. I've collaborated with teams across different time zones and cultures. My MBA at the University of Salford has further strengthened my ability to work in global, distributed environments.

Yes — I thrive in collaborative environments. Whether it's augmenting your in-house team, leading a design workstream, or mentoring junior designers, I integrate seamlessly and elevate the overall design output.

Let's create something
extraordinary together.

Have a project in mind? I'd love to hear about it. Let's discuss how design can drive real impact for your business.

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